What is an eCommerce website?

“eCommerce” refers to the sale of goods or services via the internet, and an eCommerce website, like a typical retail store, allows customers and businesses to buy and sell physical things, services, and digital products. An eCommerce website allows a company to handle orders, receive payments, manage shipping and logistics, and provide customer care.

The different types of eCommerce business models.

• Business-to-consumer (B2C): One of the most common models, where one can sell/ exchange goods or services between a business and a consumer. It is like you buying a T-shirt from your favorite online shop.
• Business-to-business(B2B): is the practice where you can sell/exchange goods or services between two businesses.
• Consumer-to-business (C2B): consumers can offer businesses goods or services.
• Consumer-to-consumer (C2C): Consumers sell/trade their products or services to other consumers in this model.

Now you know what an eCommerce site is and its types. So next, let’s see why you should have an eCommerce site and some of its advantages.

Features you need to have in an eCommerce Website.

The following core features can help your website grow and succeed.

• Having user-friendly navigation: If users cannot find what they want quickly on your website, they are unlikely to stick around for long and make a purchase. Therefore, navigation on your website should be easy-to-use and intuitive. In addition, a clear menu allows users to browse through different product categories.
• Mobile-friendly layout: More than 70% of traffic on your website comes from mobile devices, and 60% of consumers are more likely to buy from a mobile-friendly site.
• Easy to use cart and checkout features: To encourage conversion, having an easy-to-use cart and checkout buttons at prominent places on your site is a must. Once a user clicks on their cart, it should easily show them all the relevant details such as the product’s name, price, and quantity.
• Multiple security features: Since you will be handling a lot of critical user information such as credit/debit card numbers, emails, etc., the security of your website and user information must be given utmost importance.
• Advanced payment options: Online transactions are an integral part of an eCommerce website. Having multiple payment options widens the chances of conversion and drives in more sales.

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