Opt-in form in email marketing

William Jhonson
2 min readJul 21, 2022

When a user must take positive action, such as signing up for a newsletter, it is referred to as an “opt-in” procedure. On the other hand, “opt-out” indicates that a user can be registered much more quickly and that he needs to be given the option to opt out quickly.

Inline Form

You can put forms anywhere on your website and collect subscribers to any list you want using inline forms.

Custom Fields

Custom HTML opt-in forms with custom fields make it easy to modify and deploy forms wherever on the website.

Slide Up

To collect fresh emails, use the slide-up box. You can even choose when the form appears based on the percentage of the page that has been scrolled.


If you like to collect emails through an email subscriber modal. The Modal box can be used to display the form anywhere.

Opt-in vs Opt-out

The concept as such isn’t too hard to explain.

“Opt-in” is the process used to describe when positive action is required in order to subscribe a user to a newsletter list, for example. “Opt-out” on the other hand means that a user can be signed up much more easily and he needs to be given the possibility to opt out easily. Under opt-in regimes, the second “Opt-out” process would be forbidden.

Usually, opt-out is used as a term for the regime that is being applied for US-American direct marketing messages, while opt-in is the regime that is used under European and Canadian data protection rules.

What Is an Email Marketing Campaign?

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

Email marketing is the process of using email to target your audience and customers. It helps you increase conversions and income by giving important information to subscribers and customers to assist them to reach their objectives.

Let’s take a look at when you should use email marketing, as well as some perks and statistics that back up why it’s so important.

My Best Choose of Email Marketing Tools

Next Campaign is a total campaign solution for Email Marketing. It is designed to reach out to subscribers at the best time and provide relevant offers.

Next Campaign is a total campaign solution for Email Marketing. Within the WordPress dashboard, Next Campaign allows you to deliver newsletters, collect leads, send automated emails, auto-add subscribers to a list, and manage subscribers. And you can also use Drag and Drop Templates Builder.