Email Marketing is a strategy that uses email as a tool to deliver 2022.
Email Marketing is a marketing strategy that uses email as a tool to deliver commercial messages and generate sales 2021.
Email marketing is the backbone of eCommerce marketing strategy and can be as simple as sending cart abandonment emails
1. Email is Personal
Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.
2. Email is Purposeful
To get updates from you, a user fills out a form to signup for your email list and confirm their email address.
3. Email is Targeted
As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver them highly relevant offers to get better results.
4. You Own Your Email List
You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies.
5. Email is One-on-One
People read emails in the privacy of their inboxes. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence.
6. More People Use Email Several Times a Day
You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users.
