Email Marketing: A Step-By-Step Guide
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
The best thing which makes email marketing more effective than other channels such as SEO and social media like Facebook, Twitter, Instagram, YouTube, LinkedIn and Influence Marketing is, you have a direct connection to your readers or audience
What Is Email Marketing?
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Importance of Email Marketing
Email has been an important part of the web for years. You need email for everything you want to do online today. Most websites ask for your email when you’re signing up.
In the last decade, we’ve witnessed the rise of powerful social media platforms like Facebook, Instagram, WhatsApp, Twitter, LinkedIn, etc.
Despite a lot of people using these platforms, email remains the best place for businesses to develop strong relationships with consumers.
- Costs lesser as compared to other marketing channels
- Shows a higher ROI (return on investment)
- Helps in attracting new customers
- Easier Integration with other communication channels
- Assists in creating targeted and personalized messages
- Helps higher-intent client to engage with your business
- Helps reaching larger audiences and even smaller targeted lists
What is an Email List?
An email list is a group of people who’ve requested to get regular email updates from you. Typically, people get onto your email list by adding their information in an opt-in form on your site.
Building an email list allows you to stay in touch with your readers and customers by using an email marketing software.
What is a Lead Magnet?
A lead magnet (a.k.a. an optin bribe) is something awesome that you give away for free in exchange for an email address. It doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost.
Popular lead magnet examples are:
- ebooks
- A cheat sheet of tips or resources
- White papers or case studies
- A webinar
- Free trials or samples
- A free quote or consultation
- Quizzes or a self-assessment
- A coupon
The possibilities are endless!
For even more lead magnet ideas, check out our list of lead magnet ideas to grow your email list.
